Three versions of one idea.
FIND IT / REVSPARK MEDIA
MEASURE IT / CONVERSIONSIGNAL
CLONE IT / RILEY
Most networks cannot measure what they are managing.
Across one franchise network, show rate could not be measured to better than a twenty point band, because clinics mark appointment outcomes inconsistently and in opposite directions. Some mark shows and skip no shows. Others do the reverse. Fewer than half the locations were mutually comparable at all. The apparent top performers were often the clinics counting worst. A network cannot manage what it cannot compare, and most have never checked whether they can.
How instruments fail.
- 01Stub. Present, scheduled, does no work.
- 02False completion. Reports done while coverage never converges.
- 03Blinded by join. Runs, evaluates nothing, because its join returns zero rows.
- 04Absorbed. Fires correctly into a channel that tolerates it.
- 05Watcher watches the wrong thing. Monitoring points at the safe components while the dangerous ones run unobserved.
- 06Inverted instrument failure. The guard fails exactly on the cases it exists to catch.
- 07Fail toward harm. The instrument does not merely fail, it directs the wrong outcome.
A canary that only tests the easy case manufactures confidence and is worse than none.
REVSPARK MEDIA
I build companies.
RevSpark Media since 2014. It started with one contract off a Craigslist post and it is now performance marketing for healthcare practices, compounding pharmacies, and multi location franchise systems. I still run sales, strategy, and the partnerships that matter. I failed at a software company in Boulder first, which is where I learned most of this.
Most agencies hand you a lead and call it a win. We own the whole thing, from the ad click through to somebody actually showing up. That means our own booking team rather than a handoff, because the follow-up is where most marketing quietly dies.
Healthcare practices, compounding pharmacies, and multi location franchise systems. Territory exclusivity, so we work with one client per market per vertical and your competitor cannot hire us.
- FOUNDED 2014
- THIRTEEN YEARS IN
- FOUR YEARS DEEP IN FRANCHISE NETWORKS
CONVERSIONSIGNAL
The franchise growth engine.
Some franchisees acquire customers at half the cost of others, and the variance is invisible at the network level because blended averages hide it. ConversionSignal finds it and fixes it. Generic dashboards measure. This one acts. Better operations leads to provable numbers leads to better franchise sales leads to more locations leads to better intelligence. Every franchisee you add makes the next one perform better.
- DEPLOYED ACROSS 80+ FRANCHISE LOCATIONS
- AVERAGE SYSTEM-WIDE REVENUE LIFT OF +18%
- 40 FRANCHISEES ONBOARDED IN 10 DAYS
RILEY
Business identity, turned into a persona, turned into someone who answers the phone at three in the morning.
Riley is the one people misread. Most AI agents are a script with a voice bolted on. Riley starts somewhere else. We take how a business actually sounds, what its best people actually know, and how they actually handle someone on the phone, and we build an identity out of that first. The agent comes after. That is the whole difference, and it is why the same approach carries from one network to the next instead of being rebuilt every time.
Running across multiple franchise networks.
THE BOOK
The Franchise Advertising Excellence Playbook
Don Traxler
The Franchise Advertising Excellence Playbook
Amazon, 2026. Written for franchise operators who are tired of blended averages.