BEFORE
I was going to race motocross for a living.
That was the plan. It was the only plan I had.
Story
I wanted more.
More clients, more revenue, more everything.
It is the same appetite that made me good at this.
It is the same one that nearly took me out.
Someone asked me what the finish line was.
If it is a race, where am I even trying to get to so fast?
So I stopped racing. That is most of what I have figured out.
THE SHAPE OF A DAY
- 6:00 AMMeditation. Fifteen minutes.
- 7:30 AMEarly Birds.
- 9:00 AMAI time. Deep work, no meetings.Then the agency.
- 11:00 AMThursdays, spin. Same class since 2023.
- 11:30 AMTuesdays, gym.
- 9:00 PMDaily review. Fifteen minutes.
Every day. Including on the road. Especially on the road.
THE COUNT
2009
Another rider took me out.
I landed on the back of my head and broke my occipital condyle. They mercy-flighted me out. I was not paralyzed and I was not killed, and I have never had a good explanation for why not.
That was the end of the only plan I had.
2012 to 2014
Engineering.
A real job, a real paycheck, and a growing certainty that I was in the wrong building.
2013
The Foundation.
A mastermind run by Dane Maxwell. It ended with a room full of us in Las Vegas and an invitation to come live in an entrepreneur house in Boulder.
2014
Everything at once.
Left engineering.
Cashed out the 401k and moved to Boulder.
Started a software company in a house full of people trying the same thing.
Six months later the money was gone.
Went to Barcelona to stay. Visa denied on the grounds that my company would not contribute to the Spanish economy.
Came home with nothing lined up and started RevSpark.
My first real client came off a Craigslist post. That contract is the only reason I got to do this full time. I grew it from thirty eight thousand a year to over two hundred thousand inside two years.
Over the next two years my work brought them PayPal, LinkedIn, and Walmart.
Almost everything good that has happened since traces back to somebody I met in that house in Boulder.
2024 into 2025
The wheels came off.
I do not need to spell this part out.
2025
Built the day.
Meditation at six. A room full of people at seven thirty. Deep work at nine. Fifteen minutes of review at nine at night. I had spent my whole adult life building a business specifically so I would never have to keep a schedule. It turned out the schedule was the thing.
2025
Bought a Taylor.
I had forgotten that I like playing guitar. That turned out to matter more than it sounds like it should.
2026
Spinal surgery.
They took out more than they planned to. Ten days later I flew to Dallas and gave a talk. I do not recommend this and I would do it again.
2026
Published the book.
The Franchise Advertising Excellence Playbook.
NOW
Riding again. A little.
Mountain biking. Learning to wake surf, which I am not good at yet. Something in pieces in the garage. Some of this is new, which is not what I expected the other side of surgery to look like.
My oldest sister is the anchor. She gave up things for me that I will never be able to pay back, she was there for the worst of it, and she has championed me every step, including the long stretches when that cannot have been easy to do.
The rest of my family carried costs for me that I did not fully understand at the time and have spent years trying to be worth.
There is one more person who has been in this with me for years, in the business and out of it. She is not on this website either. She is most of the reason any of it held.
So when someone asks what the work is for, that is the answer. It was never the number.
A race you cannot name is still a race you are running.
Once I asked where I was going, I stopped needing to get there.
I grew up racing motocross. This summer I am the worst wake surfer on the lake.
I would not trade either one.