Don Traxler.

Don Traxler Founder. Operator. Author.

I build
businesses.

And the systems behind them.

Founder of RevSpark™ Media. I build software, work through growth problems and share what I learn along the way.

Explore the workThe story behind it
Don Traxler smiling by a window
Don TraxlerFounder. Operator. Author.
Founder of RevSpark™ Media. Since 2014.Explore the work

Founder & operator

I work on the business.
And inside it.

The company and products
behind my perspective.

01 / RevSpark™ MediaFounded 2014

The company
behind the work.

Performance marketing. Human booking. Connected systems.

I lead sales, strategy and partnerships at RevSpark™ Media. We connect acquisition with the work that turns interest into an appointment, for healthcare practices and franchise businesses.

Inside RevSpark™ Media
The connected operation
Media + intent

Reach the people who have a reason to care.

An illustration of the RevSpark™ operating model.
02 / The platform

ConversionSignal

Intelligence for the franchise network.

ConversionSignalIllustrative view
The operating brief

A clearer picture.

Start with what the records can actually tell you.

Attendance comparisonHeld
Review coverage

A network view needs comparable records.

Before comparing locations, check that each one records the same appointment outcomes.

Next decision

Establish a shared definition of an attended appointment.

Source → Coverage → DecisionDon's build notes
Product illustration. Example workflow, no client data.
03 / The product

FirstHire

An AI employee built around your business.

FirstHire / RileyIllustrative walkthrough
The business comes first.

Identity.
Then capability.

How it sounds
Clear. Warm. Specific.
What it knows
The business and its playbook.
Where it stops
The questions a person should answer.
1 of 3
Scripted example. No messages or appointments are sent.
04 / AI AdvisorySelect engagements

AI Advisory.

An operator's perspective on AI inside your company.

Identify where AI can help, decide what to build and guide how it fits into the business. I'm opening select advisory engagements based on the systems I've been building in my own work.

Explore working together
Inside the operationExample architecture
CRMInboxOperations
01
The system prepares.

Context gathered. Next action drafted.

Draft only
02
Your team reviews.

A named person checks the action.

Human decision
03
Approved work moves.

The action runs. The result is recorded.

Operator control at every stage.
Illustrative workflow. Your architecture is defined around your systems, data and approval requirements.
The company. The products. The thinking.Explore the work

Author & speaker

Experience,
put to work.

Speaking & conversations

From inside
the business.

Give your audience a practical view of AI, growth and the work of building a company. The decisions, the tradeoffs and the lessons they can take back to their own business.

Explore speaking topics
AI in the businessFranchise growthThe founder's life
A PLAYBOOK FOR FRANCHISE OPERATORSThe Franchise
Advertising
Excellence
PlaybookDON TRAXLER
The book, set in type.
The book / Don Traxler

The Franchise Advertising Excellence Playbook.

Written for franchise operators who are tired of blended averages.

Find it on Amazon

Field notes

The thinking
behind the decisions.

Read the notes
On the workNote 01

What the average hides.

A network cannot manage what it cannot compare.

Read the note
On buildingNote 02

How instruments fail.

Seven ways a system can look like it works.

Read the note
On lifeNote 03

The question I couldn't answer.

Someone asked me where the finish line was.

Read the note

The person behind the work

Building a business.
Building a life.

I started RevSpark™ in 2014. Since then, building the company has changed how I think about ambition, success and the life I want around the work. This is the story behind those decisions.

Read my story

Work with me

Bring me into
the conversation.

I'm bringing that operating experience to other companies. If you're considering where AI fits in your business, or working through a growth decision, let's talk.

01 / Speaking

A perspective
your audience can use.

Business, growth, building software and the founder's life. Grounded in the work.

Explore speaking02 / Advisory & partnerships

A fresh look at
the next decision.

Bring the growth problem, operating question or idea you want to work through.

Start a conversation03 / AI Advisory

What could work
inside your business?

I've been building AI into my own work. I'm now exploring where that experience can help other companies.

Explore working together