DON TRAXLER Short biography Don Traxler is the founder of RevSparkā„¢ Media, a performance marketing company serving healthcare practices and franchise businesses. He builds software for his own operation, including ConversionSignal and FirstHire. Don is the author of The Franchise Advertising Excellence Playbook. His speaking topics include franchise growth, building production software as a non engineer, and the disease of more. He is based in Rochester, New York. Speaking inquiries: don@dontraxler.com Website: https://dontraxler.com